QR Code Mobile Marketing.

A QR (Quick Response) Code is a 2D scannable square barcodes that can store encoded data. When a user scans a QR Code using their smartphone,  the user is directed  to a website or mobile app like FlashPromo to take a specific action immediately such as bringing FlashPromo app to front in your iPhone and display a specific product or event detail info.

There is no limited scan times for QR Code and it does not expire in any case even after multiple scans by working with FlashPromo.

How to scan a QR Code?

Apple iOS devices (iPhone 7 +, iPad) with iOS 11 or above has QR Code scanning capability in the Camera app. Android devices with versions 8 or above can scan QR Code using Camera app. For old mobile devices, you have to download QR Code reader app.

Create QR Code

FlashPromo Seller iOS app has QR Code generator to create QR Code with some templates. When you build a stack or card using FlashPromo Seller, a specific QR Code with your default format will be created and associated with the stack or card automatically.

Share QR Code

Seller and Market can share a QR Code in FlashPromo Seller iOS app through email, save to Photo of your phone, AirDrop, Messages, What’s App, Facebook, Instagram, Twitter, WeChat, etc. Shopper is able to share a QR Code in FlashPromo mobile app as well.

QR Code vs NFC Sticker.

Cost of Deployment

QR Code is free to generate with FlashPromo Seller, and you can share them easily without cost in most cases with social medias, email, etc. For NFC, you have to purchase NFC Stickers with a certain of cost even though it is affordable now. Market should make decision to select QR Code or NFC Sticker based on the scale of marketing campaigns. Large scale campaigns can leverage QR codes.

Point of Deployment

QR Code can be scanned from a distance, NFC Sticker work only when tapped by a smartphone. So market should ensure that shoppers are comfortable  to interact with them easily. For example, a sales banner is typically above ground and away from the physical reach of shoppers, deploying QR Code on it is better than NFC Stickers.

Customization

QR Code is easy to be customized and branding such as adding your logo, or your product into QR image without extra cost. On similar with NFC Sticker, you may need to pay extra cost.

*QR Code is registered trademark of DENSO WAVE INCORPORATED