NFC Mobile Marketing.

The big news in 2019 in the NFC scene is related to the update of Apple’s iOS ecosystem. With the release of iOS 13, iPhones finally have full access to NFC Tag features. Also the NFC chips cost is going down quickly and now it is pretty affordable for most business when using in mobile marketing. All of that make NFC mobile marketing to have huge possibilities and growth in mobile marketing.

As one main channel of mobile marketing,  NFC technology enables a seamless exchange of information with just a tap on your mobile devices. NFC stickers are en-coded some data, when a shopper taps the sticker by their smartphone,  the shopper is directed  to a website or mobile app like FlashPromo to take a specific action immediately such as bringing FlashPromo app to front in your iPhone and display a specific product or event detail info.

There is no limited tapping times for NFC Sticker and it does not expire in any case even after multiple taps by working with FlashPromo.

How it Works with FlashPromo.

1.Code NFC Stickers & Associate to Stack

Using built-in tools in FlashPromo Seller iOS app, seller and market can program and re-program NFC stickers and associate sticker to specific Stack that can be a product, event, coupon, campaign, etc. The Stack will be listed on FlashPromo mobile apps.

2. Place NFC Stickers Somewhere to Attract Visitors

You place NFC stickers somewhere such as your physical store, your product labels, product packaging, flyer, posters, sales signs and banners etc to attract visitors and increase your business traffic and easy searchable by shoppers.

3. Shoppers Tap Stickers to link Stack content

When a shopper taps the sticker by their smartphone,  the shopper is directed  to our mobile app FlashPromo to take a specific action immediately to bringing FlashPromo app to front in their iPhone and display a specific stack contents such as product or event detail info.

Where are good places to employ NFC stickers for mobile marketing?

You can place NFC stickers anywhere if you think it can attract visitors and increase your business traffic.  Here we list most popular ones to help and inspire you to start your NFC mobile marketing.

  • Product label and packaging

  • Marketing materials such as flyer, posters and brochures

  • Your physical Store like window display or somewhere else inside

  • Your sales and marketing signs, banners and signages

  • Your business card

  • Food packaging

  • Your vehicles

QR Code vs NFC Sticker.

Cost of Deployment

QR Code is free to generate with FlashPromo Seller, and you can share them easily without cost in most cases with social medias, email, etc. For NFC, you have to purchase NFC Stickers with a certain of cost even though it is affordable now. Market should make decision to select QR Code or NFC Sticker based on the scale of marketing campaigns. Large scale campaigns can leverage QR codes.

Point of Deployment

QR Code can be scanned from a distance, NFC Sticker work only when tapped by a smartphone. So market should ensure that shoppers are comfortable  to interact with them easily. For example, a sales banner is typically above ground and away from the physical reach of shoppers, deploying QR Code on it is better than NFC Stickers.

Customization

QR Code is easy to be customized and branding such as adding your logo, or your product into QR image without extra cost. On similar with NFC Sticker, you may need to pay extra cost.